Personality Career Fit
I think it is appropriate in this “About Me” section of my site to share why I’ve chosen the career I have as a result of the other facts I’ve laid out to describe my personality. You should know who you are and what your strengths are in order to center yourself on a career that you can have success in.
I love bringing the benefits of technology to others.
The WSJ article Why Software is Eating the World by Marc Andreessen pretty much sums up why software is crushing it. The TL;DR is the largest media company in the world doesn’t create any content (Facebook), the largest hospitality business doesn’t own any properties (AirBnB) and the largest taxi company doesn’t’ have any cars (Uber).
Why Product Marketing?
I’m passionate about connecting users to product solutions to solve their pain points. Creating a narrative around around that solution is what product marketing is all about.
Diving into customer problems and understanding their mindset is key. Collaborating with product, sales and marketing to bring new products to market is part of what makes someone in this role successful. Transforming technical jargon into meaningful stories that drive adoption through messaging and positioning statements is critical to success.
What skills are needed?
- Creativity and problem solving
- Strategic planning
- Strong communication
- Empathy and ability to connect with customer
- Research and analytical skills
- Content creation and copy-writing
For more details on marketing roles, see my Marketing Career Guide.